17 Jan The Science of Negotiation in Commercial Real Estate The Science of Negotiation in Commercial Real Estate Wednesday, January 17, 2018 (9:00 AM to 12:00 PM) 3.00 CE Hours Atlanta REALTORS® Center, Atlanta, Georgia Details You're Registered! DescriptionLocationInstructors This class explains what negotiation is and identifies the basic principles of negotiation. Additionally, it identifies the tangible benefits of negotiation and explains distinct types of negotiating tactics. You will be introduced to two types of negotiations and identify the key substance in a commercial negotiation. Skills and strategies for successful negotiation will be identified and explained, focusing on critical concepts of a win-win negotiation. Utilizing a case study, students will ascertain five steps of negotiation, which include BATNA, Reservation Price and ZOPA. The importance of body language and personality types will be reviewed. Atlanta REALTORS® Center Atlanta REALTORS® Center5784 Lake Forrest DriveAtlanta, GA 30328 Map & Directions Ann Cyphers, CCIM Ann, President of Cyphers Brokerage Associates, Inc., has been extremely active in the Atlanta commercial real estate scene for more than fifteen years. Prior to forming her own company, she was Vice President of Jones Lang LaSalle, with responsibilities that included training, new business development and the marketing and leasing of Monarch Center for Lendlease and Securities Centre for TA Associates. Ann is a graduate of Georgia State University. Ann is a longtime member of the Georgia Real Estate Educators Association and a longtime Georgia Real Estate Commission approved instructor. In addition, she has received numerous awards and recognition including: CREW Development Deal of the Year Award; Ackerman & Company’s Landlord Representation Award; The CREW Atlanta Shining Light Award; Co-Chair of Progressive Redevelopment, Inc.; NAIOP Million Dollar Club; and ACBR Million Dollar Club.