As a real estate professional, you know that lead generation is critical for attracting new clients, but what lead generation strategies yield the greatest return? How will you know where to invest your money, efforts, and time? Why is lead generation so vital for your business and how can you use it effectively to make you the most successful REALTOR® you can be?

In this one-day course, we’ll evaluate the art and science of generating leads. The entire lead generation process will be examined, starting with the basics—what are leads and how do you find them?—and taking you through each step to the logical end of converting leads you generate into satisfied clients. In addition, you will learn about the tools and techniques necessary to stay top-of-mind and maintain successful communication with your leads. This course will also cover how to track your leads and analyze those results to implement a successful lead generation strategy; one that is adaptable for your business and target market.

Atlanta REALTORS Center
Atlanta REALTORS Center
5784 Lake Forrest Drive
Atlanta, GA 30328

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Maura Neill
Maura Neill is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at Florida State University and University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education – both clients and other real estate agents – an important part of her role as a REALTOR®. She is the Lead Instructor and Subject Matter Expert for NAR's newest elective class, "Generating Buyer and Seller Leads - Capture, Qualify, Convert", as well as the Lead Instructor and Subject Matter Expert for NAR's newest certification class, the Military Relocation Professional (MRP).